A Shape Makes All the Difference in the World
It’s not just a product’s design that makes a good first impression, but its shape as well. In fact, it plays a huge role in how a product is perceived, not to mention that it also provides a way to make that product stand out from the pack.
Unfortunately, this potential is often given short shrift when it comes to beverage coasters. As a result, people tend to settle on conventional “round” and “square” contours even when opting for a different shape could make an important contribution to drawing attention and enhancing brand recognition.
To help take advantage of this lost potential, KATZ offers a broad selection of standard die-cut shapes that range from classic options to more eye-catching shapes, such as bottle cap and water drop outlines. Furthermore, we partner with our customers to create bespoke solutions tailored to their brand, message, target audience, and intended application.
In all these cases, your beverage coaster’s shape can do much more than just deliver a specific look: You can, for instance, use pop-out elements to create additional uses and emphasize your message in a targeted manner. The result? Beverage coasters that are not just practical, but that also deliver a specific message with unrivaled effectiveness.
And while this holds true in other scenarios as well, it’s campaigns, product launches, and seasonal promotions where custom shapes truly excel at conveying messages with absolute clarity while helping products stand out with unexpected designs and enhancing positioning in competitive industries.
Our tip? Take shape into account early in your plans – it holds much more potential than might seem at first glance.