A Premium Beer Deserves a Premium Presentation
Let's be honest: if you brew a premium-quality beer, you want your customers to recognise it as such. At the point of consumption, beverage brands compete for attention, brand recognition, and those all-important moments of consumer engagement. Every element of the table presentation plays a role, from the glass and the bottle to the beverage coaster.
Stand Out Instead of Blending In
Where multiple brands compete for attention, it's often the smallest details that make the biggest difference. A beverage coaster stays with the consumer throughout the drinking experience, making it a highly visible and lasting brand touchpoint. So why not make the most of it?
A premium-finished coaster beneath a premium beer instantly communicates quality. It reinforces the brand's premium positioning, making it more memorable and helping it stand out clearly from competing brands on the next table. The principle is simple: what looks and feels premium is perceived as premium.
When Great Taste Becomes Visible
Numerous projects within the brewing and beverage industry demonstrate just how effectively premium finishing can enhance brand presence. Whether it's hot foil-stamped coasters created by Stiegl to launch a new product or Heineken's large-scale campaign featuring gold foil embossing, premium finishing creates greater impact directly at the consumer's table. Often, just a few carefully chosen finishing elements are enough to elevate a brand's appearance. Metallic effects or specialty coatings create emotion and add an extra layer of character to the brand.
"Working with KATZ enabled us to develop a coaster for a local market campaign with significantly greater visual impact at the point of serve. The gold foil finish helped differentiate the design and enhanced the consumer experience directly at the point of purchase."
Design Implementation Quality Manager, Materials & Innovations at Heineken
Endless Possibilities for Powerful Brand Presentation
Whether it's hot foil stamping, raised spot varnish, UV coating, or custom colours, the creative possibilities are virtually endless. Together, we'll find the finishing solution that perfectly complements your brand and makes your presence at the point of serve even more distinctive.
Would you like to experience the different finishing options firsthand? We'd be delighted to send you our finishing sample fan, featuring a wide range of samples and real-world applications.